Cost
Shows rate-led cost attractiveness with macro cost durability as a stability check.
Used for: daily rates, operating cost, and inflation.
Country strategy methodology
How the country ranking is built
The ranking compares sourcing markets with your target profile across Cost, Availability, Quality, and Safety.
The 5-step flow
01Clarify roleEach country is classified as sourcing candidate, opportunity market, reference market, or review market.
02Collect signalsPublic, country, and market-rate sources feed cost, talent, quality, risk, regulation, and collaboration signals.
03Make it comparableEach signal is converted to a 0-100 score so countries can be compared side by side.
04Set targetsThe sliders define your target profile. Every active target counts equally.
05Build shortlistThe weakest target determines fit. Scenario Match and evidence follow.
Availability
Shows whether the market has enough talent-pool depth and enough labour-market liquidity for realistic staffing.
Used for: ICT workforce, IT-services market depth, Sourcing Market Proof, developer ecosystem, and education pipeline.
Quality
Shows whether the talent market has the technical maturity needed for delivery.
Used for: AI skill density, AI talent momentum, target-tech activity, innovation and digital maturity.
Safety
Shows whether current security and operating-stability risk is manageable.
Used for: FCDO travel/security advice and WGI operating risk.
Ranking
Fit, Scenario Match, and target gap determine order. Market roles remain context.
Used for: shortlist order, management briefing, and export.
What the ranking supports in a sourcing decision
Shortlist focusYour target profile changes the order directly. Market roles remain visible.
Clear trade-offsFit and largest target gap explain every position.
Evidence checkExpanded rows show which sources support the score and where evidence is still thin.